Joanna Lucero-Kraft:
San Antonio, TX
29 Years Old
What is it you do that "Breaks The Mold" Hobby/Sport wise?
"Rock crawling" wheeling
What are other hobbies/passions you enjoy?
Baking, cake decorating
What drew you to Off Road Vixens?
The fact that it's a group of female outdoor sport fanatics. ORV isn't that typical company that just has women to sell clothing or make money. It's a group of extremely talented ladies that get out there and get dirty.
What does being An Off Road Vixen Brand Ambassador mean to you?
Showing the next generation of wheelers( in my case) that women belong in this industry.
What are your short term goals?
My short term goal on my jeep right now is getting my cage installed For myself it would be learning more about spotting. I'd like to help the women that join us when we hit to learn how to properly pick lines and angles for the best wheeling experience.
Where do you see your future in this industry?
One day I'd like to compete in the rebel rally, Baja, or the 36 hour event.
Achievements / Milestones
It might sound silly but my achievement it being able to out wheel men with my manual jku. People are always impressed to see us out there on the trails when they find out Goldie is a manual and she stays pretty to boot.
What else should our readers know about you?
I'm the driver of The Golden Lasso but I call her Goldie.
What are your words of wisdom to other females in the industry that are reading this?
To keep trying, it can be scary to want to break the mold of what society wants and expects from us women but ultimately if it makes you happy do it. Play in the dirt, sand, snow or whatever but be true to yourself.
